{"title":"Hats","description":"","products":[{"product_id":"upside-down-wine-dad-hat","title":"Upside Down WINE Dad Hat","description":"\u003cp data-start=\"485\" data-end=\"571\"\u003e\u003cstrong data-start=\"485\" data-end=\"571\"\u003eFor farmers markets, wine tastings, coffee runs, and knowing what bottle to bring.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"603\" data-end=\"789\"\u003e\n\u003cli data-section-id=\"yies05\" data-start=\"603\" data-end=\"638\"\u003eUpside down \u003cstrong data-start=\"617\" data-end=\"625\"\u003eWINE\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"1hctkwe\" data-start=\"639\" data-end=\"668\"\u003eSoft, relaxed dad hat fit\u003c\/li\u003e\n\u003cli data-section-id=\"156qzlc\" data-start=\"669\" data-end=\"704\"\u003eEasy everyday wine-country look\u003c\/li\u003e\n\u003cli data-section-id=\"1tn7frv\" data-start=\"705\" data-end=\"725\"\u003eAdjustable strap\u003c\/li\u003e\n\u003cli data-section-id=\"tsg79o\" data-start=\"726\" data-end=\"789\"\u003eMade for coffee runs, tasting rooms, and casual bottle duty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"815\" data-end=\"870\"\u003eThe upside down city hat trend made it to wine country.\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1086\"\u003eThis is our \u003cstrong data-start=\"884\" data-end=\"892\"\u003eWINE\u003c\/strong\u003e dad hat, flipped upside down and made for the person who wants a wine hat that actually looks cute. Soft, relaxed, easy to wear, and just different enough that people will ask where you got it.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1253\"\u003eThrow it on for the farmers market, a tasting day, a coffee run, a patio lunch, or the friend’s house where everyone knows you are probably bringing the good bottle.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1278\"\u003eWine, but less serious.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Black","offer_id":46459441414365,"sku":"3987293_7854","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/classic-dad-hat-black-front-69fae691803c7.jpg?v=1778050715"},{"product_id":"upside-down-wine-snapback","title":"Upside Down WINE Snapback","description":"\u003ch4\u003e\u003cspan\u003eThe wine hat for people who get it.\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"lopwsl\" data-start=\"766\" data-end=\"799\"\u003eUpside down \u003cstrong data-start=\"780\" data-end=\"788\"\u003eWINE\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"yd14vf\" data-start=\"800\" data-end=\"844\"\u003eInspired by the upside down city hat trend\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"zp3oyr\" data-start=\"845\" data-end=\"870\"\u003eAdjustable snapback fit\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"jvasuq\" data-start=\"871\" data-end=\"898\"\u003eEasy wine-country uniform\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"sgufr4\" data-start=\"899\" data-end=\"938\"\u003eBest-selling Sonoma Wine Merchant hat\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp data-start=\"216\" data-end=\"284\"\u003eThe upside down city hat trend finally made its way to wine country.\u003c\/p\u003e\n\u003cp data-start=\"286\" data-end=\"532\"\u003eThis is our best-selling \u003cstrong data-start=\"311\" data-end=\"319\"\u003eWINE\u003c\/strong\u003e hat, flipped upside down because wine people deserve better merch than another beige tasting room logo. It is clean, simple, funny without trying too hard, and just weird enough that people will ask you about it.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"709\"\u003eWear it to the farmers market, the wine shop, the airport, the tasting room, or anywhere you want to quietly let people know you are probably the one ordering the good bottle.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"734\"\u003eWine, but less serious.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Natural\/ Black","offer_id":46459442200797,"sku":"6323472_4801","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/classic-snapback-natural-black-front-69fae17422d91.jpg?v=1778049408"},{"product_id":"upside-down-wine-rope-cap","title":"Upside Down WINE Rope Cap","description":"\u003cp data-start=\"379\" data-end=\"438\"\u003e\u003cstrong data-start=\"379\" data-end=\"438\"\u003eFor people who care about the bottle and the back nine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"470\" data-end=\"664\"\u003e\n\u003cli data-section-id=\"yies05\" data-start=\"470\" data-end=\"505\"\u003eUpside down \u003cstrong data-start=\"484\" data-end=\"492\"\u003eWINE\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"smykmb\" data-start=\"506\" data-end=\"537\"\u003eClassic golf rope cap style\u003c\/li\u003e\n\u003cli data-section-id=\"76etnx\" data-start=\"538\" data-end=\"584\"\u003eClean wine-country-meets-country-club look\u003c\/li\u003e\n\u003cli data-section-id=\"qhiuh0\" data-start=\"585\" data-end=\"603\"\u003eAdjustable fit\u003c\/li\u003e\n\u003cli data-section-id=\"wg6ri8\" data-start=\"604\" data-end=\"664\"\u003eMade for the course, the clubhouse, and the tasting room\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"690\" data-end=\"766\"\u003eThe upside down city hat trend just got a wine country country-club version.\u003c\/p\u003e\n\u003cp data-start=\"768\" data-end=\"950\"\u003eThis is our \u003cstrong data-start=\"780\" data-end=\"788\"\u003eWINE\u003c\/strong\u003e rope cap, flipped upside down and built on a classic golf-style silhouette. It is clean, simple, and just different enough that people will ask where you got it.\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1094\"\u003eWear it on the course, at the range, at the farmers market, at the wine shop, or anywhere your day might involve a tee time and a good bottle.\u003c\/p\u003e\n\u003cp data-start=\"1096\" data-end=\"1119\"\u003eWine, but less serious.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Black\/White","offer_id":46459442659549,"sku":"2164648_20428","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/golf-rope-cap-black-white-front-69fae7348d8f7.jpg?v=1778050878"},{"product_id":"i-got-you-snapback","title":"I Got You Snapback","description":"\u003cp data-start=\"260\" data-end=\"293\"\u003e\u003cstrong data-start=\"260\" data-end=\"293\"\u003eThe official “I Got You” hat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"314\" data-end=\"403\"\u003e\u003cstrong data-start=\"314\" data-end=\"403\"\u003eFor the friend who always knows where to go, what to drink, and what bottle to bring.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"435\" data-end=\"636\"\u003e\n\u003cli data-section-id=\"kmynk1\" data-start=\"435\" data-end=\"477\"\u003eEmbroidered \u003cstrong data-start=\"449\" data-end=\"462\"\u003eI Got You\u003c\/strong\u003e front design\u003c\/li\u003e\n\u003cli data-section-id=\"1g82udh\" data-start=\"478\" data-end=\"505\"\u003eStructured snapback fit\u003c\/li\u003e\n\u003cli data-section-id=\"1nm65se\" data-start=\"506\" data-end=\"528\"\u003eAdjustable closure\u003c\/li\u003e\n\u003cli data-section-id=\"5mrdwq\" data-start=\"529\" data-end=\"563\"\u003eEasy everyday wine-country hat\u003c\/li\u003e\n\u003cli data-section-id=\"rx449i\" data-start=\"564\" data-end=\"636\"\u003eMade for farmers markets, wine shops, tasting rooms, and bottle duty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"662\" data-end=\"734\"\u003eThis is the hat for the person everyone texts when they need a wine rec.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"867\"\u003e\u003cstrong data-start=\"736\" data-end=\"749\"\u003eI got you\u003c\/strong\u003e started as a simple promise: better bottles, better places, better advice, and less overthinking. Now it is on a hat.\u003c\/p\u003e\n\u003cp data-start=\"869\" data-end=\"1044\"\u003eWear it to the wine shop, the farmers market, the tasting room, the airport, the backyard dinner, or anywhere someone is probably going to ask you what bottle they should buy.\u003c\/p\u003e\n\u003cp data-start=\"1046\" data-end=\"1084\"\u003eClean, simple, and very much the vibe.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1096\"\u003eI got you.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Default Title","offer_id":47191298801885,"sku":"9164552_24380","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/5-panel-mid-profile-baseball-cap-black-natural-front-695a4baceb5bc.jpg?v=1767525307"},{"product_id":"5-panel-cap-1","title":"Upside Down SOMMELIER Snapback","description":"\u003ch4 data-section-id=\"lux1bl\" data-start=\"242\" data-end=\"270\"\u003e\u003cspan\u003eFor wine people who know the rules and still have fun.\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul data-start=\"272\" data-end=\"447\"\u003e\n\u003cli data-section-id=\"nukhaz\" data-start=\"272\" data-end=\"310\"\u003eUpside down \u003cstrong data-start=\"286\" data-end=\"299\"\u003eSOMMELIER\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"yd14vf\" data-start=\"311\" data-end=\"355\"\u003eInspired by the upside down city hat trend\u003c\/li\u003e\n\u003cli data-section-id=\"mnpbm6\" data-start=\"356\" data-end=\"382\"\u003eCream and black colorway\u003c\/li\u003e\n\u003cli data-section-id=\"zp3oyr\" data-start=\"383\" data-end=\"408\"\u003eAdjustable snapback fit\u003c\/li\u003e\n\u003cli data-section-id=\"7a76h3\" data-start=\"409\" data-end=\"447\"\u003eMade for wine people, not wine snobs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"473\" data-end=\"538\"\u003eThe upside down city hat trend finally made it to the wine world.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"775\"\u003eThis is our \u003cstrong data-start=\"552\" data-end=\"565\"\u003eSOMMELIER\u003c\/strong\u003e hat, flipped upside down for the people who know their way around a wine list but still think wine should be fun. Clean, simple, a little nerdy, and just different enough that people will ask where you got it.\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"945\"\u003eWear it to the shop, the tasting room, the restaurant, the farmers market, or anywhere you want to quietly let people know you are probably the one choosing the bottle.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Default Title","offer_id":47736205541597,"sku":"7551352_24380","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/5-panel-mid-profile-baseball-cap-black-natural-front-69d00289d175e.jpg?v=1775239834"},{"product_id":"upside-down-sonoma-snapback","title":"Upside Down SONOMA Snapback","description":"\u003cp data-start=\"237\" data-end=\"277\"\u003e\u003cstrong data-start=\"237\" data-end=\"268\"\u003eUpside Down SONOMA Snapback\u003c\/strong\u003e\u003cbr data-start=\"268\" data-end=\"271\"\u003e$39.99\u003c\/p\u003e\n\u003cul data-start=\"279\" data-end=\"465\"\u003e\n\u003cli data-section-id=\"1y2p50h\" data-start=\"279\" data-end=\"316\"\u003eUpside down \u003cstrong data-start=\"293\" data-end=\"303\"\u003eSONOMA\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"1ly3k6j\" data-start=\"317\" data-end=\"363\"\u003eInspired by the upside down city hat trend\u003c\/li\u003e\n\u003cli data-section-id=\"raxcwe\" data-start=\"364\" data-end=\"392\"\u003eCream and black colorway\u003c\/li\u003e\n\u003cli data-section-id=\"kg47j7\" data-start=\"393\" data-end=\"420\"\u003eAdjustable snapback fit\u003c\/li\u003e\n\u003cli data-section-id=\"13gnzyk\" data-start=\"421\" data-end=\"465\"\u003eMade for wine country, not tourist traps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"383\" data-end=\"446\"\u003eThe upside down city hat trend finally made it to wine country.\u003c\/p\u003e\n\u003cp data-start=\"448\" data-end=\"667\"\u003eThis is our \u003cstrong data-start=\"460\" data-end=\"470\"\u003eSONOMA\u003c\/strong\u003e hat, flipped upside down for the people who love this place but do not need another boring tasting room logo. 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It has that easy, throw-it-on trucker feel with a clean Sonoma Wine Merchant twist.\u003c\/p\u003e\n\u003cp data-start=\"857\" data-end=\"1048\"\u003eWear it to the farmers market, the square, the tasting room, the river, the beach, the airport, or anywhere you want to rep Sonoma without looking like you bought a generic hat off the plaza.\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1075\"\u003eSonoma, but less obvious.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Default Title","offer_id":47798189359325,"sku":"2588047_15907","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/foam-trucker-hat-navy-one-size-front-69e18d35df62e.jpg?v=1776389443"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/collections\/golf-rope-cap-lt-gray-navy-front-683771ebd9ce9.jpg?v=1748464286","url":"https:\/\/sonomawinemerchant.com\/collections\/hats.oembed","provider":"Sonoma Wine Merchant","version":"1.0","type":"link"}