{"title":"Homepage","description":"","products":[{"product_id":"upside-down-wine-dad-hat","title":"Upside Down WINE Dad Hat","description":"\u003cp data-start=\"485\" data-end=\"571\"\u003e\u003cstrong data-start=\"485\" data-end=\"571\"\u003eFor farmers markets, wine tastings, coffee runs, and knowing what bottle to bring.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"603\" data-end=\"789\"\u003e\n\u003cli data-section-id=\"yies05\" data-start=\"603\" data-end=\"638\"\u003eUpside down \u003cstrong data-start=\"617\" data-end=\"625\"\u003eWINE\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"1hctkwe\" data-start=\"639\" data-end=\"668\"\u003eSoft, relaxed dad hat fit\u003c\/li\u003e\n\u003cli data-section-id=\"156qzlc\" data-start=\"669\" data-end=\"704\"\u003eEasy everyday wine-country look\u003c\/li\u003e\n\u003cli data-section-id=\"1tn7frv\" data-start=\"705\" data-end=\"725\"\u003eAdjustable strap\u003c\/li\u003e\n\u003cli data-section-id=\"tsg79o\" data-start=\"726\" data-end=\"789\"\u003eMade for coffee runs, tasting rooms, and casual bottle duty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"815\" data-end=\"870\"\u003eThe upside down city hat trend made it to wine country.\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1086\"\u003eThis is our \u003cstrong data-start=\"884\" data-end=\"892\"\u003eWINE\u003c\/strong\u003e dad hat, flipped upside down and made for the person who wants a wine hat that actually looks cute. Soft, relaxed, easy to wear, and just different enough that people will ask where you got it.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1253\"\u003eThrow it on for the farmers market, a tasting day, a coffee run, a patio lunch, or the friend’s house where everyone knows you are probably bringing the good bottle.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1278\"\u003eWine, but less serious.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Black","offer_id":46459441414365,"sku":"3987293_7854","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/classic-dad-hat-black-front-69fae691803c7.jpg?v=1778050715"},{"product_id":"upside-down-wine-snapback","title":"Upside Down WINE Snapback","description":"\u003ch4\u003e\u003cspan\u003eThe wine hat for people who get it.\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"lopwsl\" data-start=\"766\" data-end=\"799\"\u003eUpside down \u003cstrong data-start=\"780\" data-end=\"788\"\u003eWINE\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"yd14vf\" data-start=\"800\" data-end=\"844\"\u003eInspired by the upside down city hat trend\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"zp3oyr\" data-start=\"845\" data-end=\"870\"\u003eAdjustable snapback fit\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"jvasuq\" data-start=\"871\" data-end=\"898\"\u003eEasy wine-country uniform\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli data-section-id=\"sgufr4\" data-start=\"899\" data-end=\"938\"\u003eBest-selling Sonoma Wine Merchant hat\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp data-start=\"216\" data-end=\"284\"\u003eThe upside down city hat trend finally made its way to wine country.\u003c\/p\u003e\n\u003cp data-start=\"286\" data-end=\"532\"\u003eThis is our best-selling \u003cstrong data-start=\"311\" data-end=\"319\"\u003eWINE\u003c\/strong\u003e hat, flipped upside down because wine people deserve better merch than another beige tasting room logo. It is clean, simple, funny without trying too hard, and just weird enough that people will ask you about it.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"709\"\u003eWear it to the farmers market, the wine shop, the airport, the tasting room, or anywhere you want to quietly let people know you are probably the one ordering the good bottle.\u003c\/p\u003e\n\u003cp data-start=\"711\" data-end=\"734\"\u003eWine, but less serious.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Natural\/ Black","offer_id":46459442200797,"sku":"6323472_4801","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/classic-snapback-natural-black-front-69fae17422d91.jpg?v=1778049408"},{"product_id":"5-panel-cap-1","title":"Upside Down SOMMELIER Snapback","description":"\u003ch4 data-section-id=\"lux1bl\" data-start=\"242\" data-end=\"270\"\u003e\u003cspan\u003eFor wine people who know the rules and still have fun.\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul data-start=\"272\" data-end=\"447\"\u003e\n\u003cli data-section-id=\"nukhaz\" data-start=\"272\" data-end=\"310\"\u003eUpside down \u003cstrong data-start=\"286\" data-end=\"299\"\u003eSOMMELIER\u003c\/strong\u003e embroidery\u003c\/li\u003e\n\u003cli data-section-id=\"yd14vf\" data-start=\"311\" data-end=\"355\"\u003eInspired by the upside down city hat trend\u003c\/li\u003e\n\u003cli data-section-id=\"mnpbm6\" data-start=\"356\" data-end=\"382\"\u003eCream and black colorway\u003c\/li\u003e\n\u003cli data-section-id=\"zp3oyr\" data-start=\"383\" data-end=\"408\"\u003eAdjustable snapback fit\u003c\/li\u003e\n\u003cli data-section-id=\"7a76h3\" data-start=\"409\" data-end=\"447\"\u003eMade for wine people, not wine snobs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"473\" data-end=\"538\"\u003eThe upside down city hat trend finally made it to the wine world.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"775\"\u003eThis is our \u003cstrong data-start=\"552\" data-end=\"565\"\u003eSOMMELIER\u003c\/strong\u003e hat, flipped upside down for the people who know their way around a wine list but still think wine should be fun. Clean, simple, a little nerdy, and just different enough that people will ask where you got it.\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"945\"\u003eWear it to the shop, the tasting room, the restaurant, the farmers market, or anywhere you want to quietly let people know you are probably the one choosing the bottle.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Default Title","offer_id":47736205541597,"sku":"7551352_24380","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/5-panel-mid-profile-baseball-cap-black-natural-front-69d00289d175e.jpg?v=1775239834"},{"product_id":"sonoma-valley-guide-2026","title":"Sonoma Valley Guide 2026","description":"\u003cp data-start=\"307\" data-end=\"339\"\u003e\u003cstrong data-start=\"307\" data-end=\"339\"\u003eThe Sonoma Valley Guide 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"341\" data-end=\"424\"\u003eI made the Sonoma guide I wish every visitor had before they booked the wrong trip.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"651\"\u003eThis is not a giant list of every winery, restaurant, and tasting room in Sonoma. It is the shorter, sharper list of the places I actually recommend to friends, family, customers, and people who ask me every week where to go.\u003c\/p\u003e\n\u003cp data-start=\"653\" data-end=\"846\"\u003eInside you get my personal picks for wineries, tasting rooms, restaurants, breakfast and lunch, where to stay, when to visit, how to get around, and how to plan a day that actually makes sense.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"923\"\u003eI live here. I sell wine here. I send people around this valley every week.\u003c\/p\u003e\n\u003cp data-start=\"925\" data-end=\"951\"\u003eThis is how I’d do Sonoma.\u003c\/p\u003e\n\u003cp data-start=\"953\" data-end=\"974\"\u003e\u003cstrong data-start=\"953\" data-end=\"974\"\u003eInside the guide:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"976\" data-end=\"1226\"\u003e5 wineries worth booking\u003cbr data-start=\"1000\" data-end=\"1003\"\u003e5 tasting rooms I trust\u003cbr data-start=\"1026\" data-end=\"1029\"\u003e5 restaurants I actually recommend\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e5 breakfast and lunch spots\u003cbr data-start=\"1093\" data-end=\"1096\"\u003eWhere to stay\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eWhen to visit\u003cbr data-start=\"1125\" data-end=\"1128\"\u003eHow to get around\u003cbr data-start=\"1145\" data-end=\"1148\"\u003eA one day Sonoma itinerary\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e5 insider moves most visitors figure out too late\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1408\"\u003eThis guide is for you if you are visiting Sonoma, planning a wine country trip, sending friends here, or just want the local short list without digging through random travel blogs.\u003c\/p\u003e","brand":"Sonoma Wine Merchant","offers":[{"title":"Default Title","offer_id":47743615303901,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/0786\/6589\/files\/Screenshot2026-05-13at11.28.01PM.png?v=1778740095"}],"url":"https:\/\/sonomawinemerchant.com\/collections\/homepage.oembed","provider":"Sonoma Wine Merchant","version":"1.0","type":"link"}