Work With Todd

I help wine retailers, restaurants, wineries, and hospitality groups build wine programs that actually sell.

I’m a Certified Sommelier based in Sonoma with nearly two decades in wine across retail, restaurants, distribution, events, wine clubs, and content. I currently run wine programs, build offers, create sales-focused education, and speak to an audience of over 100,000 wine drinkers online.

My work is simple: better wine, better storytelling, better sales.

Consulting Areas

Wine Program Strategy
Wine lists, retail shelves, by-the-glass programs, staff training, pricing, margins, and customer-facing education.

Retail and Wine Club Growth
Club structure, seasonal releases, email offers, product positioning, tasting notes that sell, and customer retention.

Restaurant and Hospitality Wine Programs
BTG programs, staff scripts, pairing strategy, event programming, and wine lists that make sense for real guests.

Content and Brand Partnerships
Educational wine content, producer storytelling, regional campaigns, launch strategy, reels, email, and social content that drives actual interest.

Events and Tastings
Private tastings, trade education, staff trainings, wine dinners, launch events, and consumer-facing wine experiences.

Why Work With Me

I understand the gap between wine knowledge and wine sales.

A lot of wine programs are technically correct but commercially weak. A lot of wine content gets attention but does not drive action. I help connect the two.

I care about farming, producers, distribution, pricing, access, and the real reasons people buy wine.

Available For

Wine program consulting
Retail and hospitality strategy
Wine club development
Staff training
Content partnerships
Private tastings and events
Producer and regional storytelling
Launch campaigns

Contact

For consulting, collaborations, tastings, or content partnerships, email:

sonomawinemerchant@gmail.com

Or reach out through Instagram:

@sonomawinemerchant