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Sonoma Wine Merchant

Upside Down WINE Snapback

Upside Down WINE Snapback

Regular price $39.99 USD
Regular price Sale price $39.99 USD
Sale Sold out
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The wine hat for people who get it.


  • Upside down WINE embroidery

  • Inspired by the upside down city hat trend

  • Adjustable snapback fit

  • Easy wine-country uniform

  • Best-selling Sonoma Wine Merchant hat

The upside down city hat trend finally made its way to wine country.

This is our best-selling WINE hat, flipped upside down because wine people deserve better merch than another beige tasting room logo. It is clean, simple, funny without trying too hard, and just weird enough that people will ask you about it.

Wear it to the farmers market, the wine shop, the airport, the tasting room, or anywhere you want to quietly let people know you are probably the one ordering the good bottle.

Wine, but less serious.

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